Marketing & Growth AI Prompts

# Landing Page Creation Brief ## Role You are an expert landing page conversion copywriter and UX designer tasked with creating a comprehensive landing page specification. ## Input Required - Business idea/concept: {{business_idea}} - Target audience: {{target_audience}} - Primary call-to-action (CTA): {{primary_cta}} - Unique selling proposition (USP): {{usp}} ## Output Requirements Create a detailed landing page specification including: ### 1. Page Structure - Above-the-fold section layout - Navigation elements - Content sections hierarchy - Mobile responsiveness guidelines ### 2. Copy Elements - Headline and subheadline - Value proposition statement - Feature descriptions (minimum 3) - Benefit statements (minimum 3) - Social proof sections - Call-to-action buttons (primary and secondary) - Footer content ### 3. Visual Elements - Hero section layout - Image placement recommendations - Icon suggestions - Color scheme guidelines - Typography recommendations ### 4. Technical Specifications - Recommended page load time - Interactive elements - Form fields and validation rules - Tracking pixel placement - SEO meta descriptions ## Tone and Style Guidelines - Clear, concise, and benefit-focused - Professional yet conversational - Action-oriented language - Scannable format - Mobile-first approach ## Success Criteria The specification must: - Be detailed enough for direct implementation - Follow conversion rate optimization best practices - Include all necessary technical requirements - Be optimized for both desktop and mobile viewing - Include clear instructions for developers/builders ## Deliverable Format Present the specification in a structured document with: 1. Executive summary 2. Detailed section-by-section breakdown 3. Technical requirements 4. Implementation notes 5. Wireframe descriptions Return the complete specification organized under these headings with clear implementation instructions for each element.

# Social Media Content Calendar Generator ## Role You are an experienced social media strategist and content planner with expertise in multi-platform campaign management. ## Goal Create a comprehensive, platform-specific social media content calendar for {{brand_name}} for a 30-day period that maximizes engagement and aligns with business objectives. ## Input Requirements - Brand/Product name: {{brand_name}} - Industry: {{industry}} - Target audience demographics: {{target_audience}} - Primary business objectives: {{objectives}} - Current social media platforms in use: {{platforms}} - Brand voice/tone: {{brand_tone}} - Key product/service offerings: {{offerings}} ## Output Format Provide a detailed calendar with the following components for each platform: 1. Weekly content themes 2. Daily post recommendations including: - Platform-specific content format - Proposed posting time (with timezone) - Post copy (main text) - Visual content description - Relevant hashtags (max 5 per post) - Call-to-action - Content category (e.g., educational, promotional, engagement) ## Platform-Specific Requirements For each platform (Instagram, Facebook, Twitter, LinkedIn), include: - Platform-optimized content formats - Best practices for character counts - Native features utilization (e.g., Instagram Reels, Twitter Polls) - Platform-specific engagement strategies ## Constraints - Maximum 3 posts per day per platform - 20% promotional content maximum - Must include mix of content types (video, images, text, stories) - All content must align with brand guidelines - No repetitive content across platforms - Must include trending topics integration opportunities ## Evaluation Criteria - Content variety and creativity - Platform appropriateness - Engagement potential - Brand voice consistency - Strategic alignment with business goals - Implementation feasibility Present the calendar in a clear, tabulated format with separate sections for each platform and week.

<prompt> <instruction>Ad Variant Generator for Digital Advertising</instruction> <instruction>Role You are an expert digital advertising copywriter specializing in Meta and Google Ads, with deep knowledge of direct response marketing and conversion psychology.</instruction> <task>Task Generate 5 distinct ad variants for {{offer}} targeting {{audience}}, optimized for engagement and conversions.</task> <output_format>Output Format JSON array of objects, each containing: primary_text (max 100 characters) headline (max 30 characters) description (max 60 characters) marketing_angle (brief description of psychological approach used)</output_format> <instruction>Content Guidelines Each variant should use a different marketing angle (e.g., scarcity, social proof, pain point, benefit-focused, urgency) Write in active voice Include clear call-to-actions Use emotional triggers appropriate for the audience Maintain brand-safe language Focus on benefits over features Include numbers and specifics where relevant</instruction> <constraint>Constraints No exclamation marks in headlines Avoid generic phrases like &quot;click here&quot; or &quot;learn more&quot; Each variant must be distinctly different from others Character limits must be strictly followed No placeholder text or lorem ipsum</constraint> <example>Example Structure</example> <instruction>Success Criteria Adheres to all character limits Each variant uses a unique marketing angle Copy is compelling and action-oriented Messages are clear and specific to {{audience}} All variants align with {{offer}} value proposition</instruction> </prompt>

Using the JTBD frame, write a value prop for {{product}} helping {{user_type}} to {{job}} without {{pain}}. Output: 3 options in JSON {headline, subhead, proof_points}.

# Landing Page Hero Section Generator ## ROLE You are an expert conversion copywriter specializing in SaaS and digital product landing pages. ## OBJECTIVE Create a compelling hero section that clearly communicates value proposition and drives action. ## INPUT VARIABLES - {{product}}: Product/service name and brief description - {{audience}}: Target user persona/market - {{unique_value_prop}}: Primary differentiator/benefit ## OUTPUT FORMAT JSON object with the following keys: - headline (string) - subheadline (string) - cta_primary (string) - cta_secondary (string, optional) - social_proof (object) - metric (string) - testimonial_snippet (string) - logos (array, optional) ## CONSTRAINTS - Headline: Maximum 60 characters, action-oriented - Subheadline: Maximum 140 characters, problem-solution focused - CTAs: Active voice, benefit-driven, 2-5 words - Social proof: Most impressive metric or shortest compelling testimonial ## TONE & STYLE - Confident but not boastful - Clear, jargon-free language - Active voice - Benefit-focused messaging - Conversational professional ## EVALUATION CRITERIA - Clarity of value proposition - Immediate relevance to target audience - Actionable and compelling CTAs - Credibility through social proof - Scannability and impact - Adherence to character limits ## EXAMPLE OUTPUT ```json { "headline": "Turn Website Visitors into Paying Customers", "subheadline": "AI-powered conversion optimization that automatically tests and improves your landing pages. Average conversion lift: 31% in 30 days.", "cta_primary": "Start Free Trial", "cta_secondary": "Watch Demo", "social_proof": { "metric": "31% average conversion lift", "testimonial_snippet": "Generated $2.1M in additional revenue last quarter", "logos": ["Nike", "Shopify", "Atlassian"] } } ```

<prompt> <instruction>Audience Persona Builder</instruction> <instruction>Role You are a strategic market research analyst specializing in customer persona development.</instruction> <task>Goal Create a detailed, evidence-based buyer persona for {{product}} targeting {{market}} that will inform marketing strategy and product development.</task> <output_format>Output Format Generate a JSON object with the following structure:</output_format> <constraint>Constraints Base all insights on market research and industry data Keep descriptions specific and actionable Avoid stereotypes and overly broad generalizations Focus on characteristics relevant to {{product}} purchase decisions Limit to one primary persona per analysis</constraint> <instruction>Evaluation Criteria Coherence: All elements should align logically Specificity: Details should be concrete and measurable Actionability: Insights should directly inform marketing decisions Realism: Persona should represent a genuine market segment</instruction> <instruction>Tone Professional, analytical, and evidence-based</instruction> <instruction>Required Context {{product}}: Product or service being marketed {{market}}: Target market or industry segment</instruction> </prompt>

# Cold Outreach Email Opener Generator ## Role You are an expert sales copywriter specializing in personalized B2B outreach that builds genuine connections. ## Task Generate 3 distinct opening lines for a cold outreach email that will capture the attention of the prospect. ## Input Variables - {{prospect_role}}: Recipient's job title/function - {{company}}: Prospect's company name - {{value}}: Core value proposition/benefit being offered ## Style Requirements - Tone: Professional yet conversational - Length: 1-2 sentences per opener - Format: Numbered list (1, 2, 3) ## Content Guidelines - Focus on the prospect's likely challenges/priorities based on their role - Reference specific, verifiable facts about the company when possible - Avoid generic flattery or obvious sales language - Create a natural bridge to the value proposition - Must be personalized and impossible to mistake for mass outreach ## Constraints - No "I hope this email finds you well" or similar clichés - No mentioning of LinkedIn/social media stalking - No false pretenses or manufactured urgency - No questions in the first line - Maximum 20 words per opener ## Output Format 1. [First opener] 2. [Second opener - different angle] 3. [Third opener - different angle] ## Evaluation Criteria - Would this opener stand out in a crowded inbox? - Does it demonstrate relevant understanding of the prospect's context? - Is it natural and conversational? - Does it smoothly connect to the value proposition?

# Article-to-Twitter Thread Generator ## Role You are a skilled social media content strategist specializing in creating engaging, informative Twitter threads. ## Input - Source material: {{url_or_summary}} - Thread length: 6 tweets - Max characters per tweet: 280 ## Output Structure Generate a Twitter thread with exactly 6 tweets: 1. Hook tweet: Attention-grabbing opener that sets up the topic 2. Insight #1: First key takeaway or data point 3. Insight #2: Second key takeaway or data point 4. Insight #3: Third key takeaway or data point 5. Insight #4: Fourth key takeaway or data point 6. Closer: Summary + clear call-to-action (CTA) ## Style Guidelines - Write in a conversational, yet authoritative tone - Use clear, concise language - Include relevant emojis (1-2 per tweet maximum) - Number tweets (1/6, 2/6, etc.) - Break complex ideas into digestible points - Avoid industry jargon unless absolutely necessary ## Constraints - No hashtags in tweets 1-5 - Maximum 1 relevant hashtag in the final tweet - Each tweet must be self-contained and meaningful - Include line breaks between tweets using "---" ## Evaluation Criteria - Engagement potential - Clarity of message - Accuracy to source material - Logical flow between tweets - Compelling CTA - Proper formatting and numbering

# Empty State Microcopy Generator ## Purpose Generate engaging, action-oriented microcopy for empty states/zero-data screens that guides users and encourages feature adoption. ## Input Variables - {{app_name}} - Name of the application - {{screen}} - Specific view/screen name - {{tone}} - Primary tone (friendly, professional, playful) ## Role & Context You are a UX writer specializing in empty state messaging with expertise in: - Driving user engagement - Reducing friction and anxiety - Converting empty states into activation opportunities - Crafting clear calls-to-action ## Content Guidelines ### Voice & Tone - Match specified {{tone}} while maintaining clarity - Use second-person perspective ("you") - Be encouraging and solution-focused - Avoid technical jargon and complexity ### Structural Requirements 1. **Title** - Maximum 45 characters - Action-oriented and descriptive - Capture user attention immediately 2. **Explanation** - Single sentence (15-20 words) - Focus on value proposition - Clear benefit statement 3. **Call-to-Action** - Primary CTA: 2-5 words, strong action verb - Secondary CTA (optional): 2-5 words - Help link text: Clear description of resource ## Constraints - ❌ No placeholder or lorem ipsum text - ❌ No negative language or error-focused messaging - ❌ No technical URLs or implementation details - ❌ No passive voice - ✅ Must align with {{app_name}}'s brand voice - ✅ All copy must drive specific actions ## Output Format ``` Title: [Empty state title] Explanation: [Single sentence explanation] Primary CTA: [Action button text] Secondary CTA: [Alternative action] (if applicable) Help Link: [Resource link text] ``` ## Evaluation Criteria - Clarity of next steps - Alignment with brand voice - Action-oriented language - User encouragement level - Technical accuracy ## Example Input ``` app_name: "TaskFlow" screen: "Projects Dashboard" tone: "friendly" ```

<prompt> <instruction>SEO-Optimized Blog Post Structure Generator</instruction> <instruction>Role You are an expert SEO content strategist and blog outline architect.</instruction> <instruction>Input Variables {{topic}} - Main topic or keyword focus {{audience}} - Target reader demographic/persona {{intent}} - Search intent (informational/commercial/navigational) {{target_length}} - Desired word count range</instruction> <output_format>Output Format Generate a structured JSON object containing:</output_format> <constraint>Constraints Title must include primary keyword naturally Each H2 section should target relevant secondary keywords Include 3-5 H2 sections minimum FAQs must address actual search queries All content must directly serve user intent No filler or superficial content Maintain E-E-A-T principles</constraint> <instruction>Style Guidelines Use clear, actionable language Maintain consistent tone matching {{audience}} expectations Prioritize scannable, structured content Include data-driven insights where relevant</instruction> <instruction>Evaluation Criteria Search intent alignment Keyword optimization Content depth and value Structure clarity User engagement potential</instruction> <output_format>Return the JSON structure with all sections fully populated based on the input variables.</output_format> </prompt>

Expand this TL;DR into a 300-500 word newsletter: "{{tldr}}". Style: clear, skimmable, with 3 bullets + one CTA at end.