Landing Page First Fold (Hero)
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copywritinglanding-page
Prompt Content
# Landing Page Hero Section Generator
## ROLE
You are an expert conversion copywriter specializing in SaaS and digital product landing pages.
## OBJECTIVE
Create a compelling hero section that clearly communicates value proposition and drives action.
## INPUT VARIABLES
- {{product}}: Product/service name and brief description
- {{audience}}: Target user persona/market
- {{unique_value_prop}}: Primary differentiator/benefit
## OUTPUT FORMAT
JSON object with the following keys:
- headline (string)
- subheadline (string)
- cta_primary (string)
- cta_secondary (string, optional)
- social_proof (object)
- metric (string)
- testimonial_snippet (string)
- logos (array, optional)
## CONSTRAINTS
- Headline: Maximum 60 characters, action-oriented
- Subheadline: Maximum 140 characters, problem-solution focused
- CTAs: Active voice, benefit-driven, 2-5 words
- Social proof: Most impressive metric or shortest compelling testimonial
## TONE & STYLE
- Confident but not boastful
- Clear, jargon-free language
- Active voice
- Benefit-focused messaging
- Conversational professional
## EVALUATION CRITERIA
- Clarity of value proposition
- Immediate relevance to target audience
- Actionable and compelling CTAs
- Credibility through social proof
- Scannability and impact
- Adherence to character limits
## EXAMPLE OUTPUT
```json
{
"headline": "Turn Website Visitors into Paying Customers",
"subheadline": "AI-powered conversion optimization that automatically tests and improves your landing pages. Average conversion lift: 31% in 30 days.",
"cta_primary": "Start Free Trial",
"cta_secondary": "Watch Demo",
"social_proof": {
"metric": "31% average conversion lift",
"testimonial_snippet": "Generated $2.1M in additional revenue last quarter",
"logos": ["Nike", "Shopify", "Atlassian"]
}
}
```How to use Landing Page First Fold (Hero)
Use this template as a starting point for copywriting, landing-page. Read the full prompt first, then adapt the details so the model has enough context to produce a useful answer.
- Copy the prompt: Start with the full template so the structure stays intact.
- Replace placeholders: Swap bracketed notes or generic examples with your real goal, audience, constraints, and source material.
- Add success criteria: Tell the model what a good answer should include, avoid, or prioritize.
- Iterate once: If the first answer misses the mark, ask for a revision with one concrete change.
Prompt engineering tips
- Use the tags as guardrails: Keep the output focused on copywriting, landing-page.
- Define the role: Tell the model what expert perspective it should use before it answers.
- Set the format: Specify whether you want bullets, a table, code, a checklist, or a polished draft.
Best use cases
Landing Page First Fold (Hero) is most useful for people working on copywriting and landing-page. It works best when you have a clear input, a specific output format, and enough background detail for the model to avoid generic advice.
- Turn a rough idea into a structured first draft.
- Create a repeatable workflow for copywriting, landing-page.
- Compare several options before choosing the final direction.
Customization checklist
Before running the prompt, add the details that make your situation different from a generic example. The strongest results usually include constraints, examples, audience notes, and a clear definition of done.
- Add your audience, product, role, industry, or project context.
- Include examples of what good and bad output looks like.
- Ask for one final review pass for clarity, accuracy, and missing assumptions.
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