Marketing7 min readUpdated Feb 2025
Email Marketing Prompts: 40 Ready-to-Use AI Templates
Steal these prompts for outreach, nurture, win-backs, and launches. Each one is structured for clarity and can be tuned with our microtools in seconds.
Claude, ChatGPT, Gemini tested120 words max per emailSingle CTA philosophy
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Rewrite tone, personalize openers, and publish faster.
Cold outreach (value-first)
Write a concise cold email to {{persona}} at {{company}}. Lead with a specific observation about {{recent_event}}. Offer a short audit in 2 bullet points and a soft CTA to “reply yes for details.” Keep under 120 words.Lead nurture (case study)
Write a nurture email to leads who downloaded {{asset}}. Include a 2-sentence customer story in {{industry}} with a measurable outcome. CTA: “Want the playbook? Reply YES.” Keep tone: helpful, not pushy.Re-engagement (win-back)
Write a re-engagement email for dormant subscribers. Acknowledge the gap, offer a 2-step quick win related to {{goal}}, and provide a “resume where you left off” CTA. Limit to 110 words.Product launch
Announce {{feature}} to existing customers. Frame problem → solution → what changed → how to activate in under 130 words. Include a one-line social proof and a single CTA button label.Newsletter teaser
Write a newsletter intro that hooks on {{topic}}. Include 3 bullet highlights, one “quick tip,” and a PS inviting replies with a question. Keep tone friendly, 90-110 words.Event follow-up
Follow up after {{event/webinar}}. Mention 1 key takeaway, link to the recording, and offer a 15-minute Q&A slot. Keep to 3 short paragraphs with a clear calendly-style CTA.Upgrade/cross-sell
Write an upgrade email to users of {{plan}}. Highlight 2 capabilities in {{higher_plan}}, one quantified benefit, and a time-bound incentive. End with “Reply YES to upgrade.” Keep under 115 words.Onboarding day 1
Welcome a new user. Provide a 3-step “do this today” checklist for {{product}}, plus a link to a 3-minute video. Tone: friendly, confident. Keep under 120 words.How to customize these prompts
- Swap
{{persona}}/{{company}}/{{recent_event}}with real context pulled from CRM. - Keep one CTA. Remove extra links to reduce spam risk.
- Use the Tone Converter to match brand voice (friendly vs. formal) before sending.
- Test subject lines separately with the subject line tool for open-rate lift.
FAQ
Which AI model should I use for email marketing prompts?
Claude, ChatGPT, and Gemini all work. For concise outputs, start with Claude Haiku or GPT-4o mini; for nuanced tone, use Claude Sonnet or GPT-4o.
How do I avoid spammy emails?
Lead with a real observation, keep under 120 words, avoid excessive links, and use a single clear CTA.
How do I personalize at scale?
Use variables like {{persona}}, {{company}}, and {{recent_event}}. Pair with a microtool like Cold Email Personalizer for the opener and Email Tone Converter to match brand voice.
Should I include multiple CTAs?
No. One CTA per email performs better. Use “reply yes,” “book a call,” or a single button link.