Email MarketingOpen Rates
10 min read
Email Subject Line Prompts: AI Templates for Higher Open Rates
Generate subject lines that cut through inbox noise. Templates for newsletters, sales emails, promotions, and more—all tested to boost open rates.
What You'll Get
- Proven Formulas — Curiosity, urgency, personalization, numbers
- Email Type Templates — Newsletters, promos, transactional, sales
- A/B Test Variations — Ready-to-test alternatives
- Preview Text Pairings — Complete the first impression
Save All Subject Line Prompts Free
Get Free AccessSubject Line Generator Prompts
Generate high-open-rate subject lines
Universal Subject Line Generator
10 formulas for any email
Generate 10 subject lines for this email: EMAIL TYPE: [Newsletter/Promo/Sale/Announcement/Welcome] EMAIL TOPIC: [MAIN SUBJECT] AUDIENCE: [WHO'S RECEIVING] KEY BENEFIT: [WHAT THEY GET] TONE: [Casual/Professional/Playful/Urgent] Generate subject lines using these formulas: 1. Curiosity Gap: Creates intrigue, makes them need to know 2. Number/List: "7 ways to..." or "3 mistakes..." 3. Question: Asks something they want answered 4. How-To: Promises a solution or method 5. Urgency: Time-sensitive, creates FOMO 6. Personal: Uses "you" or feels one-to-one 7. Benefit-First: Leads with what they get 8. Contrarian: Challenges common belief 9. Story Teaser: Narrative hook, cliffhanger 10. Simple/Direct: Just says what it is For each: - The subject line (under 50 characters) - Matching preview text (40-90 characters) - Which formula it uses - Expected open rate impact (1-5) Avoid spam triggers and clickbait.
Newsletter Subject Lines
Weekly and daily newsletter subjects
Generate newsletter subject lines: NEWSLETTER NAME: [NAME] THIS ISSUE'S MAIN TOPIC: [TOPIC] SECONDARY TOPICS: [2-3 OTHER ITEMS] AUDIENCE: [WHO READS IT] SEND DAY: [DAY OF WEEK] Create 5 subject line options: 1. Topic-focused: Lead with the main story 2. Benefit-focused: What they'll learn/get 3. Curiosity-focused: Create intrigue to open 4. Personal/conversational: Like a message from a friend 5. Number-focused: Specific, scannable For each include: - Subject line (under 50 chars) - Preview text that complements - Why this might work for your audience Best practices: - Reference the day if relevant - Consider using their name - Don't oversell—it's a newsletter - Stay consistent with brand voice
Sales & Promotional Subject Lines
Drive opens and conversions
Sale/Discount Subject Lines
Promotional emails that get opened
Generate promotional email subject lines: SALE TYPE: [Flash sale/Seasonal/Clearance/Member exclusive] DISCOUNT: [% off / $ amount / Free shipping] PRODUCTS: [WHAT'S ON SALE] DURATION: [How long the sale lasts] AUDIENCE: [All subscribers/Segment] Create 5 subject line variations: 1. Urgency-driven: Time-limited, act now 2. Savings-focused: Lead with the discount 3. Exclusivity: VIP, early access, special 4. Product-focused: Lead with what's on sale 5. FOMO-inducing: Others are buying, don't miss out For each: - Subject line (under 50 chars) - Preview text with details - Best use case (which audience) Include: - Emoji options (if appropriate for brand) - Non-emoji versions - Spam trigger check Avoid: - ALL CAPS - Multiple punctuation!!! - "FREE" in subject (spam filter)
Cold Sales Email Subject Lines
Get prospects to open cold emails
Generate cold sales email subject lines: PROSPECT: [ROLE/COMPANY TYPE] WHAT I'M SELLING: [PRODUCT/SERVICE] KEY PAIN POINT: [WHAT THEY STRUGGLE WITH] VALUE PROPOSITION: [WHAT I CAN DO FOR THEM] Generate 5 cold email subject lines: 1. Question about their problem: "Quick question about [pain point]" 2. Mutual connection: Reference shared context (if any) 3. Compliment + ask: Praise something real, then pivot 4. Straight value: Direct offer of help 5. Curiosity/unusual: Pattern interrupt For each: - Subject line (under 40 chars ideal) - Why it might work - Risk level (safe vs. bold) Cold email best practices: - Shorter is better - Lowercase often outperforms - Personalization helps - Avoid salesy language - Sound like a human, not marketing
A/B Testing Prompts
Optimize through experimentation
Subject Line A/B Test Generator
Create test variations
Create A/B test variations for this subject line: CURRENT SUBJECT: [YOUR CURRENT SUBJECT LINE] CURRENT OPEN RATE: [IF KNOWN] EMAIL GOAL: [WHAT YOU WANT THEM TO DO] AUDIENCE: [WHO'S RECEIVING] Create test variations: VARIATION A - Control (slight improvement): Keep the core idea, refine wording VARIATION B - Different approach: Same message, different angle VARIATION C - Bold test: Significantly different approach For each variation: - The subject line - The preview text - What it tests (curiosity vs clarity, etc.) - Hypothesis for why it might win Test ideas to consider: - Emoji vs no emoji - Short vs medium length - Question vs statement - Benefit vs curiosity - Personal vs general - Urgency vs evergreen Provide: - Recommended sample size per variation - How long to run test - Statistical significance threshold - How to apply learnings to future emails
Re-engagement Subject Lines
Win back inactive subscribers
Generate re-engagement email subject lines: SITUATION: [How long they've been inactive] AUDIENCE: [Who they are] WHAT YOU'VE TRIED: [Previous re-engagement attempts] OFFER: [Any incentive you're including] Create 5 re-engagement subject lines: 1. "We miss you" approach: Emotional, relationship-focused 2. "What's changed" approach: New features, content, offers 3. "Last chance" approach: Before removal from list 4. Curiosity approach: Make them wonder 5. Direct question: Ask if they still want to hear from you For each: - Subject line - Preview text - Tone (guilt-free, not desperate) Email sequence if using multiple: - Email 1: Soft re-engagement - Email 2: Value reminder - Email 3: Final notice Avoid: - Making them feel bad - Threatening language - Sounding desperate
Transactional Email Subject Lines
Automated emails people actually open
Welcome Email Subject Lines
First impression matters
Generate welcome email subject lines: BRAND: [YOUR BRAND NAME] WHAT THEY SIGNED UP FOR: [Newsletter/Account/Purchase] TONE: [Professional/Friendly/Playful] NEXT STEP: [WHAT YOU WANT THEM TO DO] Create 5 welcome subject line options: 1. Warm welcome: Simple, friendly greeting 2. Confirmation + value: Confirm signup, tease what's coming 3. Gift/offer: If you're giving something 4. Personal touch: From a real person, not "the team" 5. Action-oriented: Get them doing something For each: - Subject line - Preview text - What it accomplishes Welcome sequence (if multi-email): - Email 1: Immediate confirmation - Email 2: Key resource or next step - Email 3: Deeper engagement Best practices: - Send immediately - Set expectations - Deliver any promised lead magnet - Don't overwhelm
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