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25 SEO Writing Prompts to Rank #1 on Google

Copy-paste AI prompts for keyword research, content outlines, meta descriptions, and on-page optimization. Works with ChatGPT, Claude, and Gemini.

What You'll Get
  • Keyword Research Prompts — Find low-competition, high-value keywords
  • Content Outline Prompts — Structure articles that rank
  • On-Page SEO Prompts — Optimize titles, metas, and headers
  • Content Optimization Prompts — Improve existing content for better rankings

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Keyword Research Prompts

Find keywords your competitors are missing

Find Low-Competition Keywords
Research
Discover keywords with high search volume and low difficulty
I'm writing content about [YOUR TOPIC].

Generate 20 long-tail keyword ideas that:
- Have moderate search volume (100-1000 monthly searches)
- Are likely low competition (specific, 4+ words)
- Show clear search intent
- Could rank within 3-6 months

For each keyword, include:
1. The keyword phrase
2. Estimated search intent (informational/transactional/navigational)
3. Content type that would rank (listicle, how-to, guide, review)
4. Why it's likely low competition

Focus on keywords a new website could realistically rank for.
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Competitor Keyword Gap Analysis
Research
Find keywords your competitors rank for that you don't
Analyze these competitor websites for keyword opportunities:
- Competitor 1: [URL]
- Competitor 2: [URL]
- My website: [YOUR URL]

Identify:
1. Keywords they all rank for (industry essentials)
2. Keywords only one competitor ranks for (opportunities)
3. Keywords with declining competition
4. Long-tail variations of their top keywords

For each opportunity, explain:
- Why we could outrank them
- Content angle to differentiate
- Estimated difficulty level
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Search Intent Classifier
Research
Understand what searchers really want
For this keyword: "[YOUR KEYWORD]"

Analyze the search intent:

1. Primary Intent:
   - Informational (wants to learn)
   - Navigational (wants specific site)
   - Transactional (wants to buy)
   - Commercial (researching before buying)

2. Searcher Profile:
   - Who is searching this?
   - What problem are they solving?
   - What's their awareness level?

3. Content Expectations:
   - What format do they expect? (video, list, guide)
   - How comprehensive should it be?
   - What questions must be answered?

4. SERP Features to Target:
   - Featured snippet opportunity?
   - People Also Ask boxes?
   - Image/video results?
Save

Content Outline Prompts

Structure articles that rank and convert

SEO Blog Post Outline
Outlines
Create a comprehensive outline optimized for search
Create an SEO-optimized blog post outline for:

Keyword: [PRIMARY KEYWORD]
Secondary Keywords: [KEYWORD 2], [KEYWORD 3]
Word Count Target: [2000-3000 words]

Include:

1. Title Options (3 variations):
   - Include primary keyword
   - Under 60 characters
   - Compelling hook

2. Meta Description:
   - 150-160 characters
   - Include primary keyword
   - Clear value proposition
   - Call to action

3. Article Structure:
   - H1 (matches title intent)
   - Introduction (hook + promise + overview)
   - H2 sections (6-8 main points)
   - H3 subsections where needed
   - Conclusion with CTA

4. For each H2, include:
   - Target word count
   - Key points to cover
   - Internal/external link opportunities
   - Image/media suggestions

5. Featured Snippet Optimization:
   - Definition box opportunity
   - List format opportunity
   - Table opportunity
Save
Pillar Page Structure
Outlines
Create comprehensive pillar content with cluster links
Design a pillar page structure for: [YOUR TOPIC]

This is a comprehensive guide (3000-5000 words) that will:
- Rank for the main topic keyword
- Link to 8-12 cluster articles
- Establish topical authority

Create:

1. Pillar Page Outline:
   - H1 title (comprehensive, keyword-rich)
   - 8-10 main sections (H2s)
   - Each section: 300-500 words
   - Natural keyword integration

2. Cluster Article Ideas:
   For each cluster, provide:
   - Article title
   - Target keyword
   - How it links back to pillar
   - Word count recommendation

3. Internal Linking Strategy:
   - Where pillar links to clusters
   - Where clusters link back
   - Cross-cluster opportunities

4. Content Upgrades:
   - Downloadable checklist idea
   - Template opportunity
   - Tool recommendation
Save

On-Page SEO Prompts

Optimize every element for rankings

Title Tag Generator
On-Page
Generate click-worthy titles under 60 characters
Generate 10 SEO-optimized title tags for:

Topic: [YOUR TOPIC]
Primary Keyword: [KEYWORD]
Content Type: [how-to/listicle/guide/review]

Requirements:
- Under 60 characters (show character count)
- Primary keyword near the beginning
- Compelling hook or number
- Matches search intent

Include variations with:
- Numbers (e.g., "7 Ways to...")
- Power words (Ultimate, Complete, Essential)
- Current year where relevant
- Question format
- How-to format

For each title, explain why it would get clicks.
Save
Meta Description Writer
On-Page
Write meta descriptions that boost CTR
Write 5 meta description variations for:

Title: [YOUR TITLE]
Primary Keyword: [KEYWORD]
Page Type: [blog post/product page/landing page]

Requirements:
- 150-160 characters (show count)
- Include primary keyword naturally
- Clear value proposition
- Call to action or curiosity hook
- Match the search intent

Format each as:
1. [Meta description]
   Characters: [count]
   Why it works: [explanation]

Include one variation each for:
- Benefit-focused
- Curiosity-driven
- Social proof
- Urgency/timeliness
- Question format
Save
Header Tag Optimizer
On-Page
Structure headers for SEO and readability
Optimize the header structure for this content:

[PASTE YOUR CONTENT OR OUTLINE]

Provide:

1. Optimized H1:
   - Include primary keyword
   - Compelling and clear
   - Matches search intent

2. H2 Recommendations:
   - Logical flow
   - Include secondary keywords naturally
   - Featured snippet opportunities
   - Question-based where appropriate

3. H3 Suggestions:
   - Break up long sections
   - Include long-tail keywords
   - Improve scannability

4. Header Hierarchy Check:
   - Ensure proper nesting (no skipping levels)
   - Balance between sections
   - Keyword distribution

For each header, show:
- Original (if applicable)
- Optimized version
- Keyword targeted
Save

Content Optimization Prompts

Improve existing content for better rankings

Content Gap Filler
Optimization
Find what's missing in your content vs competitors
Compare my content against top-ranking competitors:

My Content: [PASTE YOUR CONTENT OR URL]
Target Keyword: [KEYWORD]
Top Competitors: [URL1], [URL2], [URL3]

Analyze and identify:

1. Missing Topics:
   - What do competitors cover that I don't?
   - Which subtopics should I add?

2. Missing Keywords:
   - Related keywords I'm not using
   - LSI keywords to include
   - Questions I'm not answering

3. Content Depth:
   - Sections that need expansion
   - Statistics/data to add
   - Examples missing

4. User Intent Gaps:
   - Questions left unanswered
   - Steps missing from tutorials
   - Comparisons not included

5. Format Improvements:
   - Tables to add
   - Lists to create
   - Images/diagrams needed

Provide specific additions with suggested word counts.
Save
Featured Snippet Optimizer
Optimization
Restructure content to win featured snippets
Optimize this content for featured snippets:

Target Keyword: [KEYWORD]
Current Content: [PASTE CONTENT]

Analyze the keyword and create:

1. If Definition Snippet:
   - 40-60 word definition
   - Starts with "[Keyword] is..."
   - Clear, authoritative language

2. If List Snippet:
   - Numbered or bulleted list
   - 4-8 items
   - Each item starts with action verb
   - Consistent format

3. If Table Snippet:
   - 2-4 columns
   - 4-8 rows
   - Clear headers
   - Comparable data

4. If Paragraph Snippet:
   - 40-50 word answer
   - Directly answers the question
   - Placed immediately after relevant H2

Provide the optimized content ready to insert.
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